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5 Clothing Niches with Huge Potential for Startups | OlingoCo

The clothing industry is one of the most diverse, exciting industries to get into. With so many opportunities for startups out there, it can be hard deciding which niche will have room not only growth but also staying power? We’ve got 5 great suggestions on how you too could start your own line!

Male Sportswear

The first niche we will discuss is male sportswear. The global market for men’s sports apparel is expected to reach $1.71tn in 2022, and it is expected to grow annually by 3.39% (CAGR 2022-2026), and there is plenty of room for new brands to enter the market. When starting a clothing line for men, you should research the competition and make sure your product stands out.

Children & Kids’ Clothing

Another promising niche for clothing startups is kids’ clothing. The children’s clothing market is estimated to be worth $185.68 billion by 2025. There are already many established brands in this space, but there is still room for new brands to find success. If you’re thinking about starting a kids’ clothing line, it’s important to focus on a specific target market (such as organic/sustainable products, eco-friendly materials, etc.) and have a strong marketing strategy.

Yoga apparel

Yoga wear is another niche with huge potential for clothing startups. The global yoga apparel market is expected to reach $47.9 billion by 2025. While there are already many established brands in this space, there is still room for new brands to find success by catering to a specific niche or target market. For example, you could start a yoga wear brand that focuses on sustainable and eco-friendly materials, or you could start a plus-size yoga wear brand catering to the plus-size yoga community.

Female Underwear

Female underwear is another niche with huge potential for clothing startups. The global market for women’s underwear is expected to reach $52.21 billion by 2025. There are already many established brands in this space, but there is still room for new brands to find success by catering to a specific niche or target market. For example, you could start an eco-friendly female underwear brand made from sustainable materials, or you could start a plus-size female underwear brand catering to the plus-size community.

Athleisure wear

The last niche we will discuss is athleisure wear. The global athleisure wear market is expected to reach $257 billion by 2025. Athleisure wear is a relatively new category of clothing, and there is still plenty of room for new brands to find success. If you’re thinking about starting an athleisure wear brand, it’s important to focus on a specific target market (such as eco-conscious consumers, athletes, etc.) and have a strong marketing strategy.

Conclusion

So, if you’re thinking of starting your own clothing line, do your research and choose a niche that has room for growth. With the right niche and marketing strategy, your startup can find success in the ever-growing clothing industry. Have you started a clothing company before? Let us know in the comments below!

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