The new trend of Athleisure has gripped the fashion industry in its hold. Are you aware of this fashion trend? Do you know what the athleisure market is? Well, if you don’t, we are here to clear all your doubts.
What is Athleisure?
Athleisure is made from combing two words: “Athletic” and “leisure”. Now it must have become clear to you, what athleisure means. It simply means all those athletic and activewear which can be worn in your leisure time.
You might not have known it but you must be already following this trend. In this era of social distancing, work-from-home, and zoom meetings, we all have become more casual in our attire. You must have worn your fitness tights longline bras, jogging pants, or even your yoga pants in your free time at least once.
We crave more comfort and functionality and yet need to feel attractive and trendy. Athleisure gives you just that.
What makes Athleisure so popular?
Athleisure has become so popular among people of all ages is because of its various features.
- It helps you in feeling more healthy, active, and fit.
- It also keeps you very calm and comfortable.
- It empowers and inspires you.
- You can do your short workout anytime you want in your athleisure wear.
Athleisure: Market Opportunity
The market for athleisure is skyrocketing. The trend started in 2018 and has been growing ever since at a growth rate of 49%. It is promising and future for the fashion industry.
About one-fifth of the global apparel market is comprised of athleisure wear today. The main rise in the popularity of athleisure is the driving desire for a multifunctional wardrobe by everyone.
With lives become fast-paced and the pressing need for comfort, consumers have adopted sportswear in their core wardrobe.
Products and brands
Most of the high-value brands have penetrated the athleisure market such as Nike, Puma, Adidas, Lululemon, and Under Armor. These brands not only concentrate on comfort but also provide premium fashionable high-end products.
They ensure that the fabric used in athleisure wear is super absorbent, breathable, does not irritate the skin, stretchable, UV repellent, and should dry rapidly. If the fabric passes the above tests, then it is used to make activewear for the masses.
Since all athletic wear is very comfortable, durable, stylish, trendy, and performs several functions at the same time, they have become so popular among the masses.
People feel that when their yoga pants look equally stylish at a party and perform equally well in their Zoom meeting sessions, then why not have them instead of denim and other formal wear.
Athleisure Is a Lifestyle
Athletic wear and leisure go hand in hand. It is not just a trend but has become a lifestyle for many. There is a constant increase in the demand for apparel in which one can work, sleep, workout, and lounge at the same time. People want to spend their whole day in an article of single clothing. Athleisure provides that trend and style to every consumer.
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