Conducting consumer research in China is critical due to the unique characteristics of Chinese customers. Suppose you want to manage your product or service successfully. In that case, you must collect and understand consumer insights to identify and target your customers and adapt your product […]
Tmall is China’s largest eCommerce platform, offering virtually any goods imaginable. Tmall Global, the cross-border variant, is also extremely popular with firms looking to ship straight from overseas or bonded warehouses within China. Foreign organizations frequently inquire about the products in demand on various Chinese […]
The Chinese market, the world’s largest, is notoriously difficult to enter for foreign enterprises, owing to the Chinese government’s preference for domestic brands and significant technological and business culture differences. Before targeting China, numerous factors must be considered and thoroughly understood, as failure to do […]
1. Who is this guide for? This guide is for anyone who wants to set up an online shop but doesn’t know where to start. We’ll take you through the process step by step, from choosing a platform to building your store to promoting your […]
Marketing in today’s competitive business world has moved on from the tried and tested traditional methods of showrooms, outdoor and print advertising to also include the digital medium. This medium, if used cleverly, can help a company understand its customers’ mindset and capture their loyalty. […]
If you are interested in e-commerce, you have to have a customer base that is ready to pay for and use your services or products. You need to find the kind of customer you want and the kind that wants to purchase from you. The […]
Hi! I’m Laura and I have been living in China for over ten years. When I first arrived, on a scholarship from my government, let me tell you I knew nothing about Chinese culture. But after over a decade, I have picked up a few […]
China today has become one of the largest manufacturers of a wide variety of products ranging from clothes to electronic goods, household products, toys, cosmetics, etc. Amazon on the other hand is one of the largest online sales platforms for products of varied nature. Ecommerce […]
One of the world’s most popular online shopping sites in the virtual world of e-commerce is undoubtedly Alibaba. Its transactions have in recent years outdone the business of those that are also very popular. Alibaba, established in China way back in 1999 by its founder […]
Setting up a foot in the Ecommerce world is not as easy as it seems to be. From hosting provider, domain name, to the theme – it requires you to make a countless number of tricky choices that can make or break your efforts. When […]
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