The most successful eCommerce businesses understand the importance of creating a clear customer avatar. A customer avatar is an in-depth representation of your ideal customer, which helps you create marketing strategies tailored to their needs. By understanding who your customers are and what they value, […]
With Thanksgiving just around the corner, that means two things – turkey and savings! Black Friday and Cyber Monday are two of the biggest shopping holidays of the year. So, what’s the difference between them? Keep reading to find out! History of Black Friday and […]
A sales funnel is the process that companies use to turn leads into customers. It’s called a “funnel” because there are a lot of steps involved and not all leads will make it all the way through to becoming customers. The salesman’s funnel analogy is […]
As a business owner, you know that marketing is important to the success of your company. But what exactly is marketing? According to the American Marketing Association, marketing is “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have […]
Have you ever thought about starting your own online shop? Maybe you have a great product or service that you think people would love, but you’re not sure if now is the right time. Here are 3 reasons why we think NOW is the perfect […]
Pricing your product can be a tough decision, especially when you’re just starting out. You want to make sure you are making a profit, but you also don’t want to price yourself out of the market. In this blog post, we’ll give you some tips […]
Do you want to start an online business? If so, you need to decide what type of eCommerce model is right for you. There are four basic types of eCommerce: business-to-consumer (B2C), consumer-to-consumer (C2C), business-to-business (B2B), and consumer-to-business (C2B). In this blog post, we will […]
Conducting consumer research in China is critical due to the unique characteristics of Chinese customers. Suppose you want to manage your product or service successfully. In that case, you must collect and understand consumer insights to identify and target your customers and adapt your product […]
Tmall is China’s largest eCommerce platform, offering virtually any goods imaginable. Tmall Global, the cross-border variant, is also extremely popular with firms looking to ship straight from overseas or bonded warehouses within China. Foreign organizations frequently inquire about the products in demand on various Chinese […]
The Chinese market, the world’s largest, is notoriously difficult to enter for foreign enterprises, owing to the Chinese government’s preference for domestic brands and significant technological and business culture differences. Before targeting China, numerous factors must be considered and thoroughly understood, as failure to do […]