Questions and Answers Google Ads.

Digital marketing is a very important tool in today’s world. Google is one of the topmost platforms to get your message across, primarily due to its huge reach across the globe. Google Ads bring excellent results. They operate under a Pay per Click (PPC) model, wherein the marketers target specific keywords on Google and make bids on them. They have to compete with others who are also targeting the same keyword. When one advertises with Google Ads, his online ads are linked to his website which can be set up for free.

There are various reasons why it is useful to advertise on Google Ads. The following are some of the most Frequently Asked Questions (FAQ) and their answers:

Why choose Google Ads?

Google dominates the Search Engine arena with over 72% users compared to its closest competitors like Bing, Yahoo, etc. It is therefore great for reaching your target audience. It has a broad spectrum of demographics and produces high ‘Returns on Investment (ROI).

What are the different ad options on Google?

Google Ads has various ad options to fit any business model or goal. It is divided into 2 different Google networks

  • Search Network:     This is used on sites that show text ads like Google Search, Google Maps, Google Shopping as well as partner sites that show text ads.
  • Display Network:     This focuses on platforms and advertising methods that are not text-based, like YouTube, Gmail, etc.

How difficult is it to use Google Ads?

One can start social media selling without any investment, but getting followers, shares, likes, or retweets is not an easy job. SEO also takes time to reach fruition. Finding the correct keyword, creating content, optimizing the entire site are all things one has to achieve before he can expect any results. But when he advertises using Google Ads his ads are linked to his website which he can create for free. He can also create a local page with Google My Business and advertise with Smart Campaigns.

How soon can one expect returns from Google Ads?

One’s position on the Google Search Engine will impact the volume of traffic his website gets. AdRank is used to determine what position an ad should be placed

in. Google also has excellent remarketing software and custom audience options. This is to bring back customers who had browsed one’s ad earlier but not bought any product. The PPC with Google ads shows sales as soon as the campaign is launched.

Obviously, to monetize the site Google charges a fee per click. Normally the higher one’s bid the higher his ranking in the search engine. But as Google says “even if your competition has higher bids than yours, you can still win a higher position at a lower price by using highly relevant keywords and ads”.

Is it difficult to set up an account on Google Ads?

Google has 2 options.

  • Smart Campaigns is a simplified, automated version of Google AdWords where Google handles most of the work. But it is available for local online businesses and eCommerce stores only.
  • Registering on Google AdWords is more complicated but the steps are easy to follow. One has to focus on the keywords which are of prime importance. It is also critical to link Google Analytics to the ad including Conversion Tracking.


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