The two biggest shopping holidays are just around the corner. And if you’re in ecommerce, you’re probably wondering which one is the best to launch your new product. Halloween? Black Friday? Both have their pros and cons. Let’s take a look at each one.
Halloween Launch Pros:
-Less competition. Not as many brands are launching around Halloween, so it’s easier to get noticed.
-High demand. People are already in a spending mood because they need to buy costumes, decorations, and candy. They’re also more likely to impulse buy around this holiday.
-It’s easy to be creative with a Halloween launch. You can have fun with the packaging, creative marketing campaigns, etc.
Halloween Launch Cons:
-Lower budgets. People spend more on things like costumes and candy, so they might not have as much money left over for other products.
-Less time to promote. Halloween is only one day, so you have less time to get the word out about your product before the holiday rush is over.
-You have to be timely. If you miss the Halloween launch window, your product will seem stale and people will move on to Christmas shopping.
Black Friday Launch Pros:
-More exposure. Everyone is talking about deals and discounts leading up to Black Friday, so it’s a great time to get your product in front of potential customers.
-Bigger budgets. People tend to spend more during the Christmas season in general, so they’ll be more likely to splurge on your product if it’s something they want.
-People are already in buying mode. Unlike Halloween where people are mostly focused on one thing (i.e., costumes), people are already thinking about Christmas gifts during Black Friday sales. This means they might be more receptive to your product as a gift idea.
Black Friday Launch Cons:
-More competition. Since everyone launches their deals and discounts on Black Friday, it can be hard to stand out from the crowd.
-People are burned out by too many ads. By the time Black Friday comes around, people are sick of hearing about deals and discounts nonstop. You run the risk of turning them off if you try to push your product too hard right before or during the Black Friday sales period..
-There’s a lot of pressure to perform well since it’s such an important shopping holiday.. If your product doesn’t sell well on Black Friday, it could tank your whole holiday season..
So which holiday should you launch your new product? It depends on your goals and what kind of product you’re selling.. If you want less competition and more exposure, go with Halloween.. If you want bigger budgets and more buyers, go with Black Friday.. But whatever you decide, make sure you have a solid plan in place so you can make the most of whichever holiday you choose!