If you wish to conduct an online business you have to explore ways to promote it. For a good online business, a presence on Facebook is very important. It is the largest and the most popular social network. It has 2.4 billion monthly active users and 1.6 billion users logging in daily. Facebook offers you the option of building a Facebook Business Page where you can manage your brand’s presence on the largest social network in the world. Among other things it allows you to

• Share content
• Respond to customer’s inquiries
• Collaborate with customers and other brands
• Have conversations with followers

Facebook allows you to convert your personal profile page to a business page by using its ‘Conversion Wizard’ but it also has a whole suite of ‘content creation tools, analytics, and paid promotional opportunities that are not available to you on your personal page. You can set up and use a Facebook Business Page for free. In exchange, Facebook acquires even more attention from your contacts and followers and monetizes it in the form of Facebook Ads.

Steps to Set up a Facebook Business Page:

1. Create your page. Add basic detail like
   1. Page Name
   1. Category
   1. Address. Here you can add your phone number and hide the address too.

1. Add a profile picture. If you wish, you can add your logo here.
2. Add a cover photo. It is the first thing that visitors notice, so it must convey your brand personality. You can also upload a video here.

• Identify key aspects of your business, and they should be displayed on the different page management sections:
  • Page: Link to the main home page
  • Inbox: Manage your messages here
  • Notifications:   Gives a summary of your page’s interactions
  • Insights:     Tracks your page metrics
  • Publishing Tools:    These schedule new posts and review past performances
  • Promotions:     This manages and tracks Facebook Ad campaigns

1. Learn how to log in to your Facebook Business Page. Click on the drop-down arrow in the top right corner of your screen
2. View your settings. There are a lot of options.

1. Add and edit Page Roles. You can add other admins who can also manage the page by clicking on Page Roles on the left-hand sidebar. Options offered are
   1. Admin
   2. Editor
   3. Moderator
   4. Advertiser
   1. Analyst

1. Change the page template. There are 10 varieties tailored to suit the needs of various organizations and individuals. You can select the tabs most suitable for your business. You can change the order and add new tabs too.
   1. Standard
   1. Business
   1. Venues
   1. Movies
   1. Charity
   1. Politicians
   1. Services
   1. Restaurant and Cafes
   1. Shopping
   1. Videos

1. Create a username. Choose one that will make it easy for people to find you
2. Add your information in the About section. Remember to add your mission statement
3. Add your story. This is displayed on the right-hand sidebar. Facebook allows a
   1. Header Image
   2. Title
   3. Body Text

1. Add team members who can share your Facebook Business Page on their network. This enhances your reach.
2. Add a Call-to-Action (CTA) button. The options available are
   1. Make a booking with you
   2. Contact you
   3. Learn more about your business
   4. Shop with you or make a donation
   5. Download your app or play your game

1. Create your first post and pin it to your page. Click on “Pin to top of page”.
2. Add photos and videos. Create an album so that a visitor has something to browse through and get an idea of your business.
3. Like other pages. This will add their content to your news feed, and will widen your reach.
4. Review your page as a visitor and check if you are satisfied
5. Invite friends and start promoting your page. This will be your social proof.

Facebook is the largest and most popular social network in the world. Facebook Business Page is a great marketing tool. But before promoting it remember that it must have enough content to capture your visitors’ attention.

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