It’s a new year is coming up soon, and you’re determined to make this the year that you finally take the leap and start your own online shop. But you can’t help but wonder, is it too late? Will you be able to find success if you’re a little bit behind the times? Never fear! Here are three reasons why it’s not too late to start your online shop in 2023.

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1. Consumers are More Comfortable Shopping Online Than Ever Before

The COVID-19 pandemic has forced many brick-and-mortar businesses to shutter their doors, but it has also driven consumers to do more shopping online than ever before. In fact, according to a report from eMarketer, “US retail ecommerce sales will rise 32.4% in 2020 to reach $794.50 billion, up from $599.64 billion in 2019.” And that trend is only expected to continue in 2021 and beyond as consumers become more comfortable with the idea of shopping for everything from clothes to groceries online.

2. There are More Opportunities Than Ever Before to Start an Online Shop

The popularity of ecommerce has created a veritable gold rush of opportunity for those looking to start their own online shops. Not only are there more tools and platforms available than ever before to help you get your business off the ground, but there’s also a wealth of resources available online (including articles like this one!) to help you learn the ins and outs of starting and running a successful online shop.

3. You Can Lean Into What Makes You Unique

One of the best things about starting an online shop in 2023 is that you can lean into what makes you unique. Because the ecommerce landscape is so crowded, it’s important to find ways to set your business apart from the rest. Maybe you have a unique perspective or approach to selling products, or maybe you source your products from unique or hard-to-find places. Whatever it is that makes your business special, make sure you emphasize that in your branding and marketing efforts—it could be just what helps you stand out from the competition and find success in 2023.

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So there you have it—three reasons why it’s not too late to start your online shop this year! If you’ve been waiting for the right time to take the plunge, 2023 is shaping up to be a great year for ecommerce entrepreneurs. Get started on making your dream a reality today!