Tmall is China’s largest eCommerce platform, offering virtually any goods imaginable.
Tmall Global, the cross-border variant, is also extremely popular with firms looking to ship straight from overseas or bonded warehouses within China.
Foreign organizations frequently inquire about the products in demand on various Chinese marketplaces. As a result, I’ve prepared this article listing some of the most popular products on Tmall among Chinese buyers.
Fashion and Apparel
Tmall and Tmall Global are two of the most popular platforms in China for foreign firms selling fashion and clothing online.
By contrast, one of its primary competitors, Jingdong (JD), is mainly focused on consumer electronics and kitchen equipment. Kaola, on the other hand, is more expansive in terms of food, beverages, and supplements. Nowadays, Tmall is home to a slew of major multinational brands, like Fendi, Burberry, Nike, and Adidas.
Medium-sized businesses are also establishing operations here, as Chinese millennials continue to drive the eCommerce sector and seek unique products.
Mother & Infant
Mom & baby products are another significant category, accounting for a sizable portion of China’s imports.
Chinese consumers prefer imported products of superior quality, such as infant formula, diapers, and other baby food. One significant distinction between Western countries and China, for example, is that approximately 75% of Chinese mothers feed their infant formula, creating a sizable market.
Additionally, we see a high demand for baby clothing, furniture, and toys. In recent years, the market has grown at approximately 15% per year, which is a remarkable rate.
Cosmetics & Beautification
China has a sizable young and female population compared to infants from other countries, and they are not afraid to spend large sums on beauty and cosmetic products. Foreo Luna is just one of many beauty products that have enjoyed tremendous success in China.
At the moment, skincare products account for approximately 55% of the market. Haircare products come in second place with 19%, while cosmetics take the third spot with around 15%.
Consumption & Beverages
The Chinese have an insatiable appetite for foreign foods and beverages, ranging from meat to coffee beans, dairy, oils, liquors, wine, preserves, fruits, and vegetables.
The United States, for example, is the largest exporter of soya beans, even though exports have decreased by approximately 75% in recent years due to trade tensions.
It’s worth noting that exporters typically seek out local distributors for food products, as these are notoriously difficult to sell online, let alone cross-border. Additionally, by importing the products to China, you can sell them on domestic eCommerce platforms such as Tmall Classic.
