blog post sales funnel

What is a Sales Funnel? | OlingoCo

A sales funnel is the process that companies use to turn leads into customers. It’s called a “funnel” because there are a lot of steps involved and not all leads will make it all the way through to becoming customers. 

The salesman’s funnel analogy is often used to describe the sales process. The beginning of the funnel (the Wide Mouth) represents the largest number of prospects, and as you move down the funnel, the number of prospects decreases as some drop off and others advance to the next stage. 

What is a Sales Funnel? 

A sales funnel is a tool used by businesses to track and measure the progress of their potential customers from first becoming aware of the company all the way through to making a purchase. 

The sales funnel has four distinct stages: 

1. Awareness: This is when a potential customer becomes aware of your company for the first time. They might see an ad, read an article, or stumble across your website while they’re looking for something else entirely. 

2. Interest: Now that they’ve been introduced to your company, they’re interested in what you have to offer and want to learn more. They might sign up for your email list, download a white paper, or request a demo. 

3. Decision: At this point, they’ve decided whether or not they want to buy from you. If they do, they’ll pick out the product or service they want and go through with making the purchase. If they don’t, they’ll drop out of the funnel entirely. 

4. Action: Once the purchase has been made, it’s time for them to take action and use what they bought from you. This could involve setting up an account, downloading software, or using a service. 

Depending on your business, there may be additional stages in your sales funnel as well—for example, if you sell physical products, you might need to add shipping and handling into the mix. 

Importance of Sales Funnels 

If you want your business to succeed, it’s important to have a solid understanding of your sales funnel and how it works. After all, if you don’t know where your potential customers are dropping off, you won’t be able to do anything about it! By tracking metrics such as conversion rate and cost per lead at each stage of the funnel, you can identify which areas need improvement and make changes accordingly. This will help you increase conversions and bring in more revenue for your business. 

Creating a Sales Funnel 

Now that we know what a sales funnel is and why it’s important, let’s take a look at how to create one for your own business! There are four main steps involved in creating a sales funnel: 

1) Identify Your Target Audience: The first step is to identify who your target audience is—in other words, who are you trying to reach with your marketing efforts? Once you know this, you can create messages that appeal directly to them and capture their attention. 

2) Create Compelling Content: The next step is to create content that will guide your audience through each stage of the sales funnel—from awareness all the way through to action. This could include blog posts, ebooks, infographics, webinars, or even just helpful articles or videos that answer their questions. 

3) Drive Traffic To Your Content: Once you have great content created, it’s time to start driving traffic to it! You can do this through SEO efforts such as keyword research and link building, or through paid advertising like Google AdWords or Facebook ads

4) Measure Your Results: Finally, once traffic starts coming in, it’s important to measure your results so that you can fine-tune your efforts and continue improving over time! Look at metrics such as conversion rate and cost per lead at each stage of the funnel so that you can see where people are dropping off and make changes accordingly.


As you can see, a sales funnel is the marketing term for the journey a potential customer go through on the way to purchase your products and services. This is key for the success of your online shop.

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